CWE-PAC-03
Compassion, Welfare & Environment
People & Culture
CORE
Excellence
v2.9.7
Internal Communications Strategy
Assesses if the organization has a planned and effective approach to internal communications, ensuring all staff and volunteers are kept informed, feel connected to the mission, and understand their role in its success. Rooted in the Islamic principles of Shura (mutual consultation) and Ukhuwwah (brotherhood), this strategy fosters a unified organizational culture. By prioritizing clear dialogue and Nasiha (sincere advice), the approach ensures every team member remains aligned with the collective vision.
Assessment Questions
- Is there a documented internal communications strategy defining audiences, channels, and cadence?
- Does the organization use a "Right Channel, Right Issue" framework to distinguish general feedback from whistleblowing, grievances, and safeguarding?
- Who is the named owner of internal comms, and are decision rights/escalation thresholds (including trustee notification) clearly defined?
- Is there a tested crisis/incident comms playbook with templates and classification matrices?
- How does the organization measure and ensure accessibility (plain English, translations, reasonable adjustments)?
- Is there an audience segmentation strategy with a "Reach Register" and offline cascade for field/shift workers?
- Does the organization have an Information Governance policy for internal comms (classification, retention, special category data)?
- Is there an Internal Communications Charter (Adab & Akhlāq) prohibiting ghībah and defining respectful conduct?
- How is feedback tracked and actioned (e.g., "You Said, We Did" register)?
- Are confidentiality footers and verbal reminders used in sensitive meetings?
- Is there a Channel Hygiene Standard to prevent overload and protect wellbeing?
- Are manager cascade toolkits used for major updates to ensure consistency?
Evidence Requirements
- Internal Communications Strategy document.
- "Right Channel, Right Issue" triage guide/poster.
- Decision Rights & Escalation Matrix.
- Crisis/Incident Comms Playbook (with templates).
- Accessibility/Inclusion standards and adjustment logs.
- Reach Register and offline cascade proofs (e.g., signed briefing sheets).
- Information Governance/Data Rules policy.
- Internal Communications Charter (signed/acknowledged).
- "You Said, We Did" register or feedback logs.
- Meeting minutes showing confidentiality reminders.
- Channel Hygiene Standard document.
- Manager Cascade Toolkit examples.
- Crisis drill report.
- Metrics dashboard.
Scoring Guidelines
| Level | Rating | Description |
|---|---|---|
| 5 | 5/5 | Exemplary: Multi-channel strategy with "Right Channel" triage, tested crisis playbooks, and measurable inclusion. Reach ≥95% staff/90% volunteers. Evidence of feedback-to-action (Shūrā) and strong ethical culture (Adab). |
| 4 | 4/5 | Managed: Documented plan with regular updates, defined decision rights, and basic segmentation. Reach ≥85% staff/75% volunteers. Crisis protocol exists but may lack recent testing. |
| 3 | 3/5 | Defined: Basic plan and channels exist; updates are regular but mainly top-down. Feedback channels exist but lack differentiation from grievances. Limited volunteer reach. |
| 2 | 2/5 | Developing: Ad-hoc/reactive communications; no documented strategy or segmentation; inconsistent cascade. |
| 1 | 1/5 | Nascent: No plan; reliance on informal rumors or silos. |
Related Criteria
Version
2.9.7
2025-11-05
Discussion (1)
Administrator
2026-03-07 12:01:31.779007
📋 **Version updated: 1.0.0 → 2.9.7** **Changes:** Full import from mizan-297.json
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