Internal Communications Strategy
Assesses if the organization has a planned and effective approach to internal communications, ensuring all staff and volunteers are kept informed, feel connected to the mission, and understand their role in its success. Rooted in the Islamic principles of Shura (mutual consultation) and Ukhuwwah (brotherhood), this strategy fosters a unified organizational culture. By prioritizing clear dialogue and Nasiha (sincere advice), the approach ensures every team member remains aligned with the collective vision.
| Metric | Internal Communications Effectiveness Index |
|---|---|
| Target | Informed ≥80%; Reach ≥95% staff/90% volunteers; Feedback action ≥70%; Crisis drill 100%; Right Channel awareness ≥90% |
| Frequency | Quarterly pulse + Annual survey |
| Method | Composite index |
| Unit | Percentage |
Level 1: Initial/Ad-hoc
Nascent: No plan; reliance on informal rumors or silos.
Level 2: Developing
Developing: Ad-hoc/reactive communications; no documented strategy or segmentation; inconsistent cascade.
Level 3: Established
Defined: Basic plan and channels exist; updates are regular but mainly top-down. Feedback channels exist but lack differentiation from grievances. Limited volunteer reach.
Level 4: Advanced
Managed: Documented plan with regular updates, defined decision rights, and basic segmentation. Reach ≥85% staff/75% volunteers. Crisis protocol exists but may lack recent testing.
Level 5: Optimizing
Exemplary: Multi-channel strategy with "Right Channel" triage, tested crisis playbooks, and measurable inclusion. Reach ≥95% staff/90% volunteers. Evidence of feedback-to-action (Shūrā) and strong ethical culture (Adab).
Organisation Types
By Organisation Size
| Size | Applicability | Notes |
|---|---|---|
| Micro | exempt | Formal internal communications strategies, playbooks, and escalation matrices are highly disproportionate for 0-2 staff where direct, informal communication suffices. |
| Small | partial | A formal documented strategy is disproportionate, but maintaining a central document repository and having regular informal updates are recommended. |
| Medium | partial | Requires regular team updates, a central repository, and clear reporting routes (safeguarding vs. grievances), but complex crisis playbooks and escalation matrices can be simplified. |
| Large | full | |
| Major | full |
Applicable When
- The organization has employees or volunteers.
- The organization seeks to maintain a positive and productive work environment.
- The organization values transparency and open communication.
Not Applicable When
- The organization consists solely of a single individual with no staff or volunteers (highly unlikely).
Related Criteria
Discussion (1)
📋 **Version updated: 1.0.0 → 2.9.7** **Changes:** Full import from mizan-297.json
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