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CWE-PAC-03 Compassion, Welfare & Environment People & Culture CORE Excellence v2.9.7

Internal Communications Strategy

Assesses if the organization has a planned and effective approach to internal communications, ensuring all staff and volunteers are kept informed, feel connected to the mission, and understand their role in its success. Rooted in the Islamic principles of Shura (mutual consultation) and Ukhuwwah (brotherhood), this strategy fosters a unified organizational culture. By prioritizing clear dialogue and Nasiha (sincere advice), the approach ensures every team member remains aligned with the collective vision.

Basic 1
  • A documented internal communications plan/strategy defining audiences, channels, and cadence.
    Strategy Important
Good 10
  • "Right Channel, Right Issue" framework distinguishing general feedback from formal grievances, whistleblowing (PIDA), and safeguarding reporting routes.
    Governance Critical
  • Named Internal Communications Owner with a Decision Rights & Escalation Matrix (defining approval levels, trustee notification thresholds, and SLAs).
    Governance Critical
  • Internal crisis/incident comms playbook (including classification matrix, templates, decision rights, and Serious Incident cascades).
    Process Critical
  • Measurable inclusion/accessibility standards (plain English, captions, translation triggers, reasonable adjustments process).
    Inclusion Critical
  • Information Governance & Data Rules policy (data classification labels, retention, special category data handling, lawful basis, redaction).
    Policy Critical
  • Internal Communications Charter (Adab & Akhlāq) prohibiting ghībah/namīmah and defining respectful conduct.
    Ethics Critical
  • Measurement plan with KPIs/targets proportional to organization size.
    Measurement Important
  • "You Said, We Did" register to track and publish actions taken from staff/volunteer feedback.
    Continuous Improvement High
  • "Verify-before-share" protocol for news/rumors (referencing Qur'an 49:6).
    Ethics High
  • Confidentiality footers and verbal reminders ('al-majālis bil-amānah') standard in sensitive meetings.
    Ethics High
Better 3
  • Audience segmentation with a "Reach Register" (contact data hygiene) and defined offline cascade standards for field/shift workers.
    Strategy Critical
  • Channel Hygiene Standard (quiet hours, meeting-free blocks, platform usage rules) to prevent overload.
    Wellbeing Medium
  • Manager Cascade Toolkit (briefing notes, FAQs, verification pulse) for major updates.
    Stakeholder Engagement High
Best 1
  • Annual crisis communications drill (tabletop or live simulation).
    Risk Management High

Related Criteria

CWE-PAC-01 Formal Performance Management System CWE-PAC-02 Staff Engagement & Satisfaction Measurement CWE-PAC-04 Talent Management & Career Progression
Version
2.9.7 2025-11-05

Discussion (1)

Administrator 2026-03-07 12:01:31.779007

📋 **Version updated: 1.0.0 → 2.9.7** **Changes:** Full import from mizan-297.json

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