Published dawah strategy
This criterion assesses whether the organization has a documented, publicly available strategy for its dawah (outreach) activities. It requires a two-layer documentation approach: a Public Summary (outlining objectives, values, and complaints routes) and an Internal Annex (containing sensitive risk, security, and operational details). The strategy must define the scope of dawah activities, ensuring alignment with Islamic ethics (non-coercion, wisdom) and UK regulatory standards (safeguarding, GDPR, governance).
| Metric | Strategy Quality & Implementation Index |
|---|---|
| Target | See measurement method |
| Frequency | Quarterly |
| Method | Scored quarterly: (a) Completeness ≥85% (checklist including ROPA, SIR, MFA); (b) Public Summary live and updated ≤12 months; (c) Implementation ≥80% of planned activities; (d) Metric Balance (Outcome, Safeguarding, Aftercare, Do-No-Harm); (e) Annual review closed ≤90 days. |
| Unit | Percentage |
Level 1: Initial/Ad-hoc
Dawah activities are conducted on an ad-hoc basis with no documented plan or strategy.
Level 2: Developing
An informal or unwritten approach to dawah exists. Key elements like goals or target audiences are discussed internally but are not formally documented.
Level 3: Established
A formal, documented dawah strategy exists for internal use. It outlines basic objectives, methods, and target audiences but lacks specific outreach compliance controls.
Level 4: Advanced
A 2-layer strategy (Public Summary + Internal Annex) is active. Core compliance (SIR, ROPA, Safeguarding Protocol, MFA) is evidenced. Basic metrics are tracked.
Level 5: Optimizing
Comprehensive strategy with advanced impact measurement (outcomes/aftercare) and learning loops. The organization actively shares non-sensitive learnings and tools with the sector.
Organisation Types
By Organisation Size
| Size | Applicability | Notes |
|---|---|---|
| Micro | partial | Formal published strategy documents and complex logs are disproportionate; a simple ethical statement on non-coercion suffices. |
| Small | partial | Scaled down to basic public ethical commitments and simple safeguarding rules; full internal annexes and ROPA extracts are disproportionate. |
| Medium | full | |
| Large | full | |
| Major | full |
Applicable When
- The organization engages in activities that could be considered Dawah, even indirectly.
- The organization has the resources and mandate to conduct outreach activities.
- Where the organization is a specified authority (e.g., schools, FE/HE), the strategy evidences Prevent duty compliance.
Not Applicable When
- The organization explicitly refrains from any form of Dawah as part of its mission and operations (e.g. by design the organization does not engage with external communities).
- Funeral service providers and certification bodies may not need a public dawah strategy.
Discussion (1)
📋 **Version updated: 1.0.0 → 2.9.7** **Changes:** Full import from mizan-297.json
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