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OSI-OSA-04 Outreach & Social Impact Outreach & Social Action CORE Excellence v2.9.7

Digital outreach quality (SEO, reply time)

Evaluating the quality, accessibility, and effectiveness of the organization's digital outreach, this metric examines technical website optimization (SEO), compliance with data/accessibility laws, and a disciplined, human-centered approach to handling online inquiries (responsiveness and tone). Rooted in the principle of ihsan (excellence), effective digital communication reflects husn al-khuluq (good character) in public engagement. Providing timely and courteous responses fulfills the amanah (trust) of community service, ensuring outreach is conducted with wisdom.

Compliance 2
  • Urgent triage protocol for safeguarding/crisis (escalation <2h)
    Risk Management Essential
  • Digital compliance (Privacy notice, Cookie consent, Secure forms)
    Compliance Essential
Basic 1
  • Minimum SEO baseline (meta tags, sitemap, no broken links)
    Process Important
Good 7
  • Two-tier Service Level Agreement (SLA): Ack <1 biz day, Response <2 biz days
    Performance Essential
  • Website meets WCAG 2.2 AA accessibility standards (or remediation plan)
    Compliance Essential
  • Content accuracy and transparency (non-misleading, ad-labelled)
    Quality Important
  • Digital Adab & Tone Guide (Rifq/Tabshīr)
    Culture High
  • Content lifecycle policy (review, correct, approve)
    Governance Medium
  • Safeguarding triage workflow with signposting
    Risk Management Critical
  • Designated Digital Outreach Owner
    Leadership High
Better 1
  • Automated immediate acknowledgement emails
    Technology High

Related Criteria

OSI-OSA-01 Published dawah strategy OSI-OSA-02 Number of public events OSI-OSA-03 Convert-care pathway active OSI-OSA-05 Event feedback average score OSI-OSA-06 Mentoring programs (youth or adult)
Version
2.9.7 2025-11-05

Discussion (1)

Administrator 2026-03-07 12:06:36.990507

📋 **Version updated: 1.0.0 → 2.9.7** **Changes:** Full import from mizan-297.json

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