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OSI-OSA-12 Outreach & Social Impact Outreach & Social Action CORE Excellence v2.9.7

Articulating Contribution in Authentic Terms

Assesses whether external communications clearly articulate the organization's contributions and values using authentic Islamic framing (Daʿwah) and clarity (Bayān), while strictly adhering to truthfulness (Sidq) and trust (Amānah). Rooted in Maqāṣid al-Sharīʿah (objectives of Islamic law), this approach demands Iḥsān (excellence) in public discourse to uphold transparency. It ensures the mission is accessible to diverse audiences, serving as a genuine Shahādah (witness) to faith, and that impact claims are substantiated and ethical.

Assessment Questions
  1. Does the website/annual report clearly explain the organization's Islamic motivation AND its public benefit in plain English?
  2. Show me the approvals matrix. Who signs off on fundraising appeals and Shariah-related claims?
  3. Provide the evidence file for the top 3 impact claims made in the last year.
  4. How do you ensure beneficiary stories are obtained with informed consent and preserve dignity (Karāmah)?
  5. What training do communications staff receive regarding the Fundraising Code and Islamic ethics?
Evidence Requirements
  • Approvals Matrix and log of recent sign-offs.
  • Training records (syllabus and attendance) for communications staff.
  • Ethical Storytelling Checklist (blank template and completed samples).
  • Evidence file/folder substantiating recent impact claims.
  • Public Glossary or 'Terms We Use' page.
  • Two-layer purpose statement on website.
Scoring Guidelines
LevelRatingDescription
5 5/5 (Gold) Score 18-20/20. Communications are a model of 'Da'wah through excellence,' fully accessible, rigorously substantiated, and ethically exemplary.
4 4/5 (Silver) Score 15-17/20. Strong alignment with Islamic values, clear approvals matrix in place, and consistent use of glossary.
3 3/5 (Bronze) Score 12-14/20. Purpose is clear. Some inconsistency in evidence for claims or non-Muslim accessibility. Basic approvals exist.
2 2/5 (Basic) Score 8-11/20. Generic language. Islamic framing is sporadic or jargon-heavy. Lack of formal review.
1 1/5 (Non-Compliant) Score <8/20. Communications are misleading, offensive, or opaque. High reputational risk.

Related Criteria

OSI-OSA-01 Published dawah strategy OSI-OSA-02 Number of public events OSI-OSA-03 Convert-care pathway active OSI-OSA-04 Digital outreach quality (SEO, reply time) OSI-OSA-05 Event feedback average score
Version
2.9.7 2025-11-05

Discussion (1)

Administrator 2026-03-07 12:06:39.135153

📋 **Version updated: 1.0.0 → 2.9.7** **Changes:** Full import from mizan-297.json

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