"Striving for Good" (Broader Jihad) Framework

Assesses if the organization frames its work as a positive, constructive striving (Jihad al-Bina') for community and societal betterment, emphasizing resilience, justice, and preservation of core values. Rooted in the Maqasid al-Shariah (objectives of Islamic law), this approach reflects the continuous duty of Islah (reform) to advance Maslahah (public interest). For external communications, organizations should prioritize the phrase ‘Striving for Good’ and provide context when using ‘Jihad al‑Binā’’ to avoid misinterpretation.