Organisational Ethos & Language Review

The board's review of language ensures communications fulfill the amānah of Sidq (truthfulness), Balāgha (clarity), and ‘Adl (justice/balance). This builds stakeholder trust, safeguards reputation, and ensures the organization's public identity authentically reflects its core Islamic ethos. Balāgha entails accessibility and inclusion; the board ensures communications are understandable through plain language and appropriate formats. Tone must reflect Hikmah (wisdom), avoiding harm or polarization. This framework prevents misrepresentation (Ghurūr) and concealment (Tadlīs) while protecting the dignity (Hifz al-‘ird) of beneficiaries.