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TS-SFD-01 Trust & Stewardship Strategic Fundraising & Development CORE Excellence v2.9.7

Documented Fundraising Strategy

Evaluates the formal, board-approved fundraising strategy as a key instrument of Amānah (stewardship). This plan guides sustainable growth, ensures operational clarity, and builds trust. As a minimum, the strategy includes: context/SWOT, fundraising portfolio & target audiences, 1–3 year financial model (restricted/unrestricted), channel plan, KPIs, resourcing, governance, and referenced policies. The strategy must be proportionate to the charity’s size, income, and risk profile.

Compliance 5
  • LINKED POLICY: Ethical Gift Acceptance/Refusal Policy (Shariah, reputation, conflicts, bribery, escalation)
    Compliance Essential
  • LINKED POLICY: Third-party fundraising/processor due diligence and contracts (Art 28, audit rights, breach notification)
    Compliance Essential
  • LINKED POLICY: Data Protection & Direct Marketing Protocol (Lawful basis, LIA, ROPA, DPIA triggers, suppression, special category)
    Compliance Essential
  • LINKED POLICY: Sanctions/source-of-funds screening SOP (Thresholds, EDD, escalation)
    Compliance Essential
  • LINKED POLICY: Gift Aid SOP ensuring valid declarations, audit trails, and error controls
    Compliance Essential
Good 8
  • STRATEGY CORE: A documented fundraising strategy covering a 1-3 year period with clear income targets broken down by source
    Documentation Essential
  • STRATEGY CORE: Strategy is reviewed and approved annually by the board and aligns with the overall organizational strategic plan
    Governance Essential
  • STRATEGY CORE: Board-approved fundraising risk appetite and a linked risk register entry (with controls/assurance)
    Governance Essential
  • LINKED POLICY: Targets for unrestricted vs. restricted income and alignment with the reserves policy
    Performance Important
  • Strategy is based on a SWOT analysis of the funding environment
    Leadership High
  • Includes a detailed case for support with evidence-backed claim sign-off (ASA CAP/BCAP compliance)
    Stakeholder Engagement High
  • A detailed operational plan supports the strategy
    Leadership High
  • Embeds digital/data governance (data quality, consent capture, retention) and accessibility standards
    Technology High
Better 5
  • Outlines key performance indicators (KPIs) for fundraising activities (e.g., cost per pound raised, donor retention rate)
    Continuous Improvement High
  • Incorporates PESTLE and scenario planning with sensitivity analyses
    Leadership High
  • Defines donor journeys and a stewardship calendar by segment
    Stakeholder Engagement High
  • Maintains live pipelines for grants/majors with stage-gates and forecast accuracy targets
    Performance High
  • Uses test-and-learn (A/B) cycles and quarterly performance reviews to optimize channels/messages
    Continuous Improvement High

Related Criteria

TS-SFD-02 Donor Stewardship & Relationship Management TS-SFD-03 Grant-Writing & Institutional Funding Process TS-SFD-04 Legacy & Major Gift Program
Version
2.9.7 2025-11-05

Discussion (1)

Administrator 2026-03-07 11:07:52.577277

📋 **Version updated: 1.0.0 → 2.9.7** **Changes:** Updated islamic_references from mizan-297.json

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