Articulating Contribution in Authentic Terms
Assesses whether external communications clearly articulate the organization's contributions and values using authentic Islamic framing (Daʿwah) and clarity (Bayān), while strictly adhering to truthfulness (Sidq) and trust (Amānah). Rooted in Maqāṣid al-Sharīʿah (objectives of Islamic law), this approach demands Iḥsān (excellence) in public discourse to uphold transparency. It ensures the mission is accessible to diverse audiences, serving as a genuine Shahādah (witness) to faith, and that impact claims are substantiated and ethical.
| Metric | Communications Audit Score |
|---|---|
| Target | >= 15 (Silver) |
| Frequency | Annual |
| Method | 20-point rubric assessment across 5 domains (Purpose, Accessibility, Evidence, Ethics, Governance) |
| Unit | Points |
Level 1: Initial/Ad-hoc
Communication is ad-hoc. No clear articulation of Islamic purpose. Claims are unsubstantiated. High risk of misleading audiences.
Level 2: Developing
Generic mission statement exists. Messaging is reactive and jargon-heavy. No formal review process for accuracy or ethics.
Level 3: Established
Islamic purpose is stated. Basic approvals process in place. Glossary exists but may be incomplete. Some training provided.
Level 4: Advanced
Strategic communication with 'two-layer' purpose. Strong evidence base for claims (Sidq). Ethical storytelling (Karāmah) is standard. Approvals matrix active.
Level 5: Optimizing
Thought leader. Masterful articulation of Maqāṣid and Public Benefit. Zero-defect evidence trail. Communications actively build trust across all community segments.
Organisation Types
By Organisation Size
| Size | Applicability | Notes |
|---|---|---|
| Micro | optional | Formal approvals matrices and comms training are disproportionate; the two-layer purpose statement is a nice-to-have. |
| Small | partial | The two-layer purpose statement applies to public documents, but exempt from formal approvals matrices and dedicated comms staff training. |
| Medium | partial | Purpose statement and ethical storytelling checklists apply, but the approvals matrix and training logs can be simplified. |
| Large | full | |
| Major | full |
Applicable When
- The organization has a public presence (website, social media, printed materials).
- The organization solicits funds or support from the public.
- The organization makes claims about its impact or Islamic identity.
Not Applicable When
- The organization is a strictly private family trust with no public solicitation or presence.
Discussion (1)
📋 **Version updated: 1.0.0 → 2.9.7** **Changes:** Full import from mizan-297.json
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