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OSI-OSA-12 Outreach & Social Impact Outreach & Social Action CORE Excellence v2.9.7

Articulating Contribution in Authentic Terms

Assesses whether external communications clearly articulate the organization's contributions and values using authentic Islamic framing (Daʿwah) and clarity (Bayān), while strictly adhering to truthfulness (Sidq) and trust (Amānah). Rooted in Maqāṣid al-Sharīʿah (objectives of Islamic law), this approach demands Iḥsān (excellence) in public discourse to uphold transparency. It ensures the mission is accessible to diverse audiences, serving as a genuine Shahādah (witness) to faith, and that impact claims are substantiated and ethical.

Basic 1
  • Key public documents feature a 'two-layer' purpose statement (Islamic motivation + Public Benefit explanation).
    Strategy High
Good 8
  • A documented approvals matrix is in use (Staff vs. Board vs. Shariah Advisor).
    Governance Critical
  • Staff/Volunteers complete annual training on Islamic narrative, GDPR, and Fundraising Code.
    Training High
  • Ethical Storytelling Checklist applied to all beneficiary stories (Consent, Dignity, Outcome link).
    Ethics/Compliance Critical
  • All impact claims are substantiated with evidence (Sidq) and limitations are stated.
    Integrity Critical
  • Public glossary defines Islamic terms; content is accessible to non-Muslims.
    Accessibility Medium
  • Communications Style Guide with transliteration and tone standards.
    Consistency Medium
  • Shariah Reference Register for approved citations.
    Accuracy High
  • Crisis Communications Protocol for sensitive topics.
    Risk Management High
Better 1
  • Audience testing of key narratives with non-Muslims.
    Engagement High

Related Criteria

OSI-OSA-01 Published dawah strategy OSI-OSA-02 Number of public events OSI-OSA-03 Convert-care pathway active OSI-OSA-04 Digital outreach quality (SEO, reply time) OSI-OSA-05 Event feedback average score
Version
2.9.7 2025-11-05

Discussion (1)

Administrator 2026-03-07 12:06:39.135153

📋 **Version updated: 1.0.0 → 2.9.7** **Changes:** Full import from mizan-297.json

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